In collaboration with the design team at Doc Concierge, I contributed to developing the visual identity and stationery for a prestigious plastic surgery clinic in São Paulo. The project focused on ensuring brand consistency and crafting a refined, cohesive brand presence that resonates with the clinic’s high-end target audience. Our design approach emphasized sophistication and professionalism, aligning with the clinic’s premium services and clientele.

 

The name "Altai" is inspired by a majestic mountain range, symbolizing strength and elevation. To reflect this in the clinic’s branding, we designed a logo that subtly incorporates the mountains within the curves of the letter "A," mimicking the natural peaks and slopes of a mountain range. This creative approach ensures the logo captures the essence of the clinic’s name while conveying a sense of stability, elegance, and sophistication that aligns with the clinic’s high-end services.