In late 2024, I was approached by Dr. Donato Marinho, an established name in the city of Manaus, who desired to modernize his visual identity. Having worked as a doctor with the same logo for over 40 years now, Dr Marinho believed a radical change wouldn't make sense—what he envisioned was an update that maintained the essence of the original.

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The update combined tradition and innovation, respecting the legacy built up over the decades, but with a modern look, in line with the new expectations of communication and image in the healthcare field.